Alla Pavlova

Meet The Designer

Founded in 2016 by Alla Pavlova, Zero Gravity Established, or Z.G.EST, has become a trailblazer in the sustainable fashion arena in Armenia. On a mission is to deliver timeless and sustainable fashion with an emphasis on quality, functionality and style. Z.G.EST’s simple, sophisticated designs are made in Armenia, entirely from biodegradable and surplus stock, honoring the “slow fashion” movement.

Mixing simplicity with sophistication, Z.G.EST creates timeless and sustainable clothing for creative, free-spirited, impassioned women. They tell the story of elegance and show exceptionality by mixing, matching and layering our shirts and dresses to create elevated, statement silhouettes.